The Power

“In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. It’s time to embrace the power of the story. Stories make it easier to understand the world. Stories are the only way we know to spread an idea.” – Seth Godin, All Marketers Tell Stories

The Choice

“The choice for leaders in business and organizations is not whether to be involved in storytelling—they can hardly do otherwise—but rather whether to use storytelling unwittingly and clumsily—or intelligently and skillfully.” – Stephen Denning, Storytelling In Organizations

The Calling

“We live in a world where bad stories are told, stories that teach us life doesn’t mean anything and that humanity has no great purpose. It’s a good calling, then, to speak a better story. How brightly a better story shines. How easily the world looks to it in wonder. How grateful we are to hear these stories, and how happy it makes us to repeat them.” – Donald Miller, A Million Miles in a Thousand Years